Publicity

Dependent on the event, publicity/marketing is needed to attract persons. Publicity has been described as gaining public visibility for a product, service or company through the media. When persons become aware of a particular event through the media, it may catch their attention immediately and or after repeatedly hearing which helps to position itself in the mind of the audience; increasing the chances of an individual becoming interested in attending. Any effective events planner knows and understands not all events requires public attention therefore public advertising is absolutely unnecessary.

Knowing the Difference

Knowing the difference on which event requires public attention and those that don’t is very vital to any events planning organisation. With a private event, the host does not want any uninvited guest at their party neither are they interested in any excuses for such by the planner. As such getting public and private events mixed up can cause such embarrassment and poor image on behave for the events planning company.    

Weddings          

A Wedding does require the professional help of a planner however it is traditionally a by invitation only event. This is an occasion where a bride and her groom joins the knot in holy matrimony; two becoming one. The planner’s job is to ensure everything runs according to the plans of the newly married couple. Advertising this as a public event would cause havoc and would certainly lead to the planners’ dismissal.

Corporate Function

A corporate function is also a private event. This event is held by an organisation or company for its employees and or specially invited guest only. These events are held at special times of year to celebrate different things. A Christmas party is held to show gratitude to employees for their commitment throughout the year or a carnival fete to celebrate the season of carnival in Trinidad and Tobago and more so for employees to have fun amongst peers.

Carnival Fete

As it has been indicated Simple Events Planning coordinates and arranges a host of dynamic events for many different customers; a carnival fete is no exception to this. Publicity is critical as it is needed for such an event to be a success. This is because tickets are sold at certain locations and customers must be informed so they can purchase their tickets. These events targets a large audience, getting the message across must be done through advertising in the media. This is the most effective communication tool as it would prove to be a task, almost impossible to communicate one and one to every customer or potential customer. 

Question: Do you agree some events are best advertised publicly?

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