Publicity Cont’d

In the case of a carnival fete where the audience is large and almost impossible to reach through personal communication, advertising becomes critical to the success of that event.  These events includes but are not limited to carnival fetes, concerts, mother/father’s day dinners and more.

Advertisements

Advertisements makes the public aware of what are the current happenings. This is an effective method of communication but must be released at the right time. Released to early and it becomes redundant, customers ignore it as all interest is lost. Released too late and there is insufficient time for customers to be aware before the event takes place.  Preparations for the advertisement should be done at least five (5) weeks prior to the event. This preparation includes organising the graphics and art work, text approval and voice recordings.

Media

By the next week, advertisements should be in full circulation. Whatever medium or combination or mediums chosen; television, radio or social media. Releasing the ads four weeks prior allows sufficient time for it to penetrate the mind of the customers. Customers are given ample time to go through the decision making process before they make a purchase.

Poster/Flyers

Posters/flyers are sometimes an effective form of communication dependent on the events. As with any other medium of advertising, knowing if it is the correct form of communication is very important.  Art work also has to be done on flyers, this art work should be at least two weeks, leaving sufficient time for corrections and changes as deemed fit by the organizers. After all changes are done and flyers are ready, distribution should begin one (1) week. Once the message has been communicated effectively, the message gets across to the consumer.

Other Mediums

Other mediums such as the social media is also an effective medium of communication. Using it to get a message across once arranged properly with all necessary details proves very much effective. Other mediums also includes electronic build boards, adverting on vehicles such as on top cars or buses. Again knowing what event requires what medium of advertising and when exactly the best time to release those ads are very important.

Question: Can advertising on a vehicle be an effective medium of communication?